NEWH ICON of Industry

The NEWH ICON of Industry Award is NEWH’s highest honor for leaders from the manufacturing side of the hospitality industry, recognizing exceptional leaders whose influence has shaped the field over decades.

Presented annually each November at the Gold Key Gala in New York City, in conjunction with BD|NY, the ICON of Industry celebrates individuals whose careers reflect long-term innovation, ethical leadership, and a deep commitment to advancing both the industry and its people.

What the ICON Recognizes

The ICON of Industry Award honors leaders who have made extraordinary contributions to
hospitality manufacturing

Sustained Impact

Made a sustained and meaningful impact on the hospitality industry

Innovation

Demonstrated innovation in product development, manufacturing, or technology

Education & Mentorship

Invested consistently in education,
mentorship, and community outreach

Ethical Leadership

Built businesses rooted in integrity, longevity, and leadership

Longevity

Contributed more than 30 years of service to the hospitality sector

Exclusive Recognition

Limited to one recipient per company, reinforcing its distinction

Selection Criteria and Process

ICON of Industry nominations are reviewed by the NEWH, Inc. Executive Committee
through a structured evaluation process

Honoree Criteria

Nominees must meet the following requirements:

  • Be a manufacturer actively doing business in the
    hospitality industry
  • Hold an ownership or senior leadership position
  • Have a minimum of 30 years of industry experience
  • Demonstrate the highest standards of ethical conduct
    and professionalism
  • Show evidence of innovation through product design,
    technology, or process
  • Maintain a record of philanthropic or educational
    contributions beyond NEWH
Philanthropic & Industry Engagement

Nominees must demonstrate:

  • Ongoing commitment to education or mentorship
  • Corporate or personal giving to at least two charitable or
    community organizations outside NEWH
  • Recognition or honors from industry peers or public
    institutions
The award is limited to one recipient per company,
reinforcing its distinction and significance.

ICON of Industry Recipients

The following leaders have been recognized as ICONs of Industry for their lasting impact
on hospitality manufacturing and leadership

2025
Chris Rice

For over three decades, Chris Rice has quietly shaped the hospitality manufacturing world with precision, heart, and an unwavering commitment to mentorship. His impact stretches from factory floors to design studios to classrooms across the country. Rice founded Kellex Corporation in 1994 with one mission—to raise the standard of hospitality furniture manufacturing in America. What started as a focused operation grew into a nationally respected brand, known for its quality craftsmanship, contract expertise, and long-term industry partnerships. Rice built Kellex around principles of community, service, and innovation. He saw the hospitality sector not only as a market but as a movement—one where investing in people would drive long-term success. Rice’s commitment to design innovation has been constant…

2024
Diana Dobin

Celebrating others and making everyone feel treasured, confident and supported has been the focus of Diana Dobin’s 30 year Hospitality career. Co-CEO of Valley Forge Fabrics, she is a maker at heart and a hospitalitarian in her soul. Pioneering the importance of sustainability long before it was part of our industry conversation, Diana is a passionate leader that has tirelessly encouraged and educated the industry to recognize both the opportunity and responsibility to impact the health, well-being and happiness …

2023
Lee Blair

Lee Blair is a beloved industry veteran known for his ability to form long-lasting personal relationships and for the passion he has for mentoring others. His accomplished hospitality career spans almost four decades and is filled with clients, mentees and peers who have positively impacted his professional life while also transforming his personal life along the way. Lee began his career in 1983 working in one of Milliken’s manufacturing plants where he gained invaluable experience in the production of textile fabrics. In 1985…

2022
Lisa Villarreal 

Lisa Villarreal is the founder & owner of Lily Jack, a third-generation fine furniture manufacturing company, specializing in custom seating, metal & casegoods suited for the luxury high-end hospitality industry. With owned manufacturing facilities in the US & Mexico, as well as factory partners and offices in Vietnam & China, Lily Jack is a global supplier to many of the leading hotel brands in the world. Lisa fell in love with furniture after spending time in her grandfather’s importing business, learning how he designed and developed product for his…

2021
Lawrence Chalfin 

Lawrence (aka Larry) Chalfin was on a path to a musical career. At a young age his beautiful singing voice led him to classical studies with distinguished vocalists and then on to The Juilliard School of Music to pursue vocal arts. All the while, another calling persisted, one that would change his life and that of Samuelson Furniture, then known as Invincible Parlor Frame. Throughout his growing years from childhood on, Larry spent Saturdays and school vacations at the Invincible furniture factory with his visionary father, Samuel. As a highly regarded…

2019
Sandy Banks

From humble beginnings on a farm in Nebraska, Sandy Banks has catapulted herself into a wildly successful career in hospitality. Raised with a DIY spirit and strong work ethic, she learned to sew and make her own clothes at the age of six, embarking on a lifelong love affair with fabric and its transformative power. Unable to find clothes she liked in stores, Sandy designed and made her own wardrobe, strongly influenced by favorite designers Pucci, Paco Rabanne, Mary Quant and Rudi Gernreich. She discovered an early outlet for her passion…

2019
Curtis Breedlove

Curtis Breedlove grew up in rural Minnesota with a freedom to roam that inspired him to seek out travel and adventure as a young man, including a European motorcycle odyssey and art school in Holbæk, Denmark. It was a spin of the globe by a Danish friend that led him, entirely by land, to Afghanistan, a journey on which he would meet his future wife and make his first textile purchase in Mashhad, Iran. Curtis displayed a budding entrepreneurial talent by financing subsequent trips through North Africa and South America by trading and selling…

2018
Esther Cohen

I kind of, sort of, started an art business in 1976. And why that and then? My earlier career was a primary school teacher for the Toronto Board of education. I chose that vocation because the pay was fabulous ($3000.00] for my first year. And I loved children. Then I married, had 3 adorable boys and decided that I didn’t…

2017
Janice Feldman

Janice Feldman, Chief Executive Officer of JANUS et Cie, has been a leader in the design industry since the company’s founding more than 35 years ago. A trained artist and interior designer schooled in graphics arts and industrial design, Feldman is renowned as a business maverick, a champion of great design, and a visionary in the field of material innovation. Feldman and her exceptional team have transformed JANUS et Cie…

2016
Jane Skeeter

Jane Skeeter is CEO and Founder of UltraGlas, Inc., the world’s leading manufacturer of all facets of designed architectural and high performance glass and glass tile. The company offers a full complement of glass fabrication techniques and innovative processes. Its projects can be large in scale, 125,000 square feet, 5,000 panels of permanently colored, molded, tempered, heat-soak tested, translucent, back-lighted UltraGlas for the exterior façade of an iconic hospital in Kuwait City. A 250’ long by 5’ high molded…

2015
Deborah Herman

After graduation from Brigham Young University with a Bachelor of Fine Arts degree, Deborah entered the industry in 1982, and following in her father’s footsteps, became the National Sales Manager for Bedspreads of California. Fifteen years later, she launched Fabric Innovations. A strong advocate for women in business and women owned businesses; Deborah was awarded the 2006 South Florida Business Woman of the Year and the 2006 NEWH Award of Excellence. It is testament to her strong work ethic…

2014
Bob Thomas

Bob Thomas has been in the hospitality industry for 45 years. His proudest accomplishment is founding Signature Hospitality Carpets along with his two partners, Brenda Smith and Bryan Ownbey. As Signature approaches their sixteenth year, Bob is pleased that they have become a major resource domestically and internationally with major hotel chains and design firms. With over 50 sales representatives worldwide, Signature Hospitality Carpets is prepared to meet and exceed the expectations…

2013
Ray Anderson

Ray C. Anderson July 28, 1934 – August 8, 2011 The story is now legend: the “spear in the chest” epiphany Ray Anderson experienced when he first read Paul Hawken’s The Ecology of Commerce, seeking inspiration for a speech to an Interface task force on the company’s environmental vision. Seventeen years and a sea change later, Ray estimated that Interface is more than half-way towards the vision of “Mission Zero,” the journey no one would have imagined for the …

2012
Herbert V. Kohler, Jr.

Herbert V. Kohler, Jr. is Chairman of the Board and CEO of the Kohler Co., headquartered in Kohler, Wisconsin. The company focuses on living environments with a mission “to improve the level of gracious living for all persons touched by its products and services” and it has become a world leader in the manufacture of kitchen and bath products, premier furniture under the brand names of Baker and McGuire, and host to international host to award-winning …

2011
Harvey Nudelman

Harvey Nudelman serves as president of Fabricut Inc. and oversees the daily operations and sales for its hospitality divisions Fabricut Contract and S. Harris Contract – premier textile distributors for the hospitality industry. Harvey has been an influential leader in the textile and hospitality industries for 50 years.

2010
Judy Dobin

Judy Dobin is Founder, Principal and Executive Vice President of Valley Forge Fabrics, Inc. Valley Forge Fabrics is the largest decorative fabric supplier to the Hospitality industry worldwide and boasts fully staffed offices in the USA, China, Hong Kong, South Africa, Italy and Dubai. A family-owned and operated company; Valley Forge is headquartered in South Florida and prides itself on its agility, speed and adaptability.

2009
Jerry Hruby-Holy

Jerry J. Holy remains one of the most respected and admired professionals in the lighting industry even after his passing on December 5, 2008, in Prague at the age of 84. Known as “a man of his word”, he believed and lived his favorite quote daily. “Don’t wait for your ship to come in, swim out to it”.

2008
Roger Milliken

Mr. Milliken has been a true leader in his dedication to quality, excellence and integrity. His passion for environmental stewardship has been inspirational. And, his support of our industry through scholarship and education has been unwavering. NEWH has long counted on Milliken as our partner in the pursuit of our mission and we are truly honored to welcome Roger Milliken as our fourth recipient of the Icon of the Industry Award.

2007
Manfred Steinfeld

Manfred Steinfeld was born on April 29, 1924 in Josbach, Germany. In July 1938, he was sent to live with an aunt in Chicago where he attended Hyde Park High School. He graduated in 1942 and enrolled in the University of Illinois. He completed only one semester before joining the U.S. Army that same year.

2006
Maya Romanoff

When Maya Romanoff lived the ultimate student experience at the University of California in Berkeley in the sixties, he probably never imagined that his studies in anthropology, archeology and art would lead him to where he is today: artist, inventor, and director of the Maya Romanoff Corporation; the leading manufacturer of innovative wall covering and surfacing materials impacting the world of design.

2004
Thomas Durkan, Sr.

Thomas R. Durkan, the founder of Durkan Patterned Carpets who was credited with creating a lucrative niche market for upscale printed carpet in the commercial carpet industry, died at his Dalton, GA home on November 25, 2003. He was 78 and suffering from leukemia, a family spokesperson said. A self-made millionaire who entered the carpet business as a trainee for Mohawk Carpet Mills in 1951, Durkan retire in 1996 after selling his $100 million company – ironically to his alma mater, now known as Mohawk Industries, Inc., a publicly traded $4 billion industry giant.

Honoree and NEWH Commitments

Honoree Commitments

Upon accepting the ICON of Industry distinction, honorees
agree to:

  • Attend the Gold Key Gala
    Participate in the award presentation ceremony
  • Deliver Brief Remarks
    Share insights during the ceremony
  • Video Tribute
    Collaborate on a short video highlighting achievements
  • Support the Scholarship Legacy
    Participate in outreach and mentorship
NEWH Commitments

NEWH commits to honoring recipients through:

  • Official ICON Tribute Journal
    Featuring testimonials from industry peers
  • Scholarship Funding
    Funding and administering the ICON of Industry
    Scholarship
  • Platform Recognition
    Recognizing all ICON recipients across NEWH platforms
$7,500 Annual Award

The ICON of Industry Scholarship

Each year, a $7,500 scholarship is awarded in honor of the ICON
recipient to an exemplary student pursuing a career in hospitality or an
adjacent industry.

The scholarship reflects the spirit of the ICON Award by supporting
emerging talent and reinforcing the connection between industry
leadership and education.

  • Scholarship funds are distributed through the student's accredited school
  • Funds may be applied toward tuition, books, or approved academic supplies
  • The selected scholarship recipient attends the Gold Key Gala
  • Travel and lodging are provided by NEWH, Inc.
View Past Scholarship Recipients
"This scholarship creates a direct legacy between each ICON honoree and the next generation of hospitality professionals."

Support the ICON of Industry Scholarship 

Contributions to the ICON of Industry Scholarship help ensure continued investment in hospitality education and leadership.

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