BrandED - NEWH

BrandED Sessions

Where brand strategy meets real conversation.

BrandED Sessions are live, in-person education events hosted in key hospitality markets throughout the year. Each session features senior brand leaders sharing how their brands think, build, grow, and evolve.

What Happens at a BrandED Session

Each BrandED session includes:

Guided Presentations

A guided presentation from senior brand executives

Brand Context

Context on brand vision, positioning, and development priorities and pipeline

Design Standards

Discussion around design standards, guest experience, and future direction

Moderated Conversation

Moderated conversation with time for thoughtful questions

Exclusive Access

Exclusive face time with senior brand executives

Professional Networking

Networking in a controlled, professional environment

Who Is Invited

BrandED sessions are invitation-only and attendance is intentionally limited.

Invited attendees include:

Interior designers and architects
Owners, developers, and operators
Purchasers and procurement professionals
Senior hospitality students

Important Note:

Supplier participation is limited to approved BrandED sponsors only.

This structure ensures that conversations remain candid, focused, and valuable for everyone in the room.

Why Only Designers and Decision Makers Attend

BrandED offers something most events cannot.

Direct Access to Brand Decision Makers

Connect directly with the people who shape brand strategy and make key decisions.
Better Conversations with Fewer People

Meaningful dialogue in an intimate setting designed for quality interactions.
Real-Time Brand Priorities

Insight into what brands are prioritizing right now, not last quarter.
Education That Respects Experience

Education that respects your experience and values your time.
Context Behind Standards

Context behind standards, not just the standards themselves.

For BrandED Sponsors

BrandED is not just exposure, it is participation.

Sponsors do not attend BrandED to sell. They attend to contribute, educate, and build long-term credibility within the hospitality design ecosystem.

BrandED sponsorship provides:

Guaranteed participation in BrandED sessions during the contract year
A protected environment to communicate brand strategy
Meaningful interaction with decision makers
Alignment with NEWH's education and scholarship mission

BrandED and NEWH Scholarships

Every BrandED session supports NEWH’s scholarship program.

Participating brand partners fund a minimum of three scholarships annually, awarded at major industry events. This ensures BrandED delivers value beyond the room and invests directly in the future of hospitality.

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