Illumination Lighting – Remote (U.S.-based) with national travel required

About Illumination Lighting

Illumination Lighting is a leading manufacturer of custom public area and guestroom lighting for the hospitality industry. For over two decades, we have partnered with top-tier design firms, purchasing companies, and global hotel brands to deliver high-quality, design-driven lighting solutions. In addition to our custom capabilities, we offer brand-compliant programs that support consistency, efficiency, and value across multi-property portfolios.

Position Overview

We are seeking an experienced and highly motivated National Sales Manager to lead and develop our independent sales representative network across the United States. This individual will play a critical role in driving strategic growth, strengthening industry relationships, and expanding our presence among key decision-makers including designers, purchasing agents, FF&E distributors, hotel brands, and ownership groups.

The ideal candidate brings a proven track record in managing independent rep agencies on a national level, along with deep industry connections and a strong understanding of the hospitality procurement and design process.

Key Responsibilities

  • Lead, manage, and motivate a national network of independent sales representatives to achieve and exceed revenue targets
  • Identify, recruit, onboard, and develop high-performing rep agencies in key markets
  • Establish clear sales goals, performance metrics, and accountability measures for all representatives
  • Conduct regular sales meetings, trainings, and performance reviews with rep groups
  • Collaborate closely with internal teams including estimating, project management, engineering, and executive leadership
  • Drive new business development initiatives targeting:
    • Hospitality design firms
    • Purchasing companies
    • FF&E distributors
    • Hotel brands and brand program teams
    • Ownership and development groups
  • Leverage existing industry relationships while actively building new connections to expand market reach
  • Develop and execute national sales strategies aligned with company growth objectives
  • Support key account development and participate in high-level client presentations
  • Monitor market trends, competitive activity, and customer needs to inform strategic direction
  • Travel nationally to meet with reps, clients, and attend industry events

Qualifications & Experience

  • Minimum 7–10+ years of experience in hospitality, lighting, furniture, or related FF&E sales
  • Proven experience managing independent sales representatives or agencies on a regional or national level
  • Established network of industry contacts including designers, purchasing firms, and hotel brand contacts
  • Demonstrated success in driving revenue growth and expanding market share
  • Strong understanding of the hospitality project lifecycle, from design through procurement and installation
  • Experience working with both custom product offerings and brand program requirements is highly preferred

Core Competencies

  • Leadership: Ability to inspire, guide, and hold a distributed sales force accountable
  • Relationship Building: Strong interpersonal skills with the ability to develop long-term partnerships
  • Strategic Thinking: Capable of developing and executing high-level sales strategies
  • Communication: Excellent verbal and written communication skills
  • Organization: Highly organized with the ability to manage multiple priorities and markets
  • Problem-Solving: Proactive and solutions-oriented mindset
  • Adaptability: Comfortable working in a fast-paced, dynamic environment

Preferred Attributes

  • Existing relationships within major hospitality market sectors
  • Experience working with or selling into brand program initiatives
  • Familiarity with custom manufacturing processes and project-based sales cycles
  • Ability to travel frequently (up to 40–60%)

Compensation & Benefits

  • Competitive base salary + performance-based bonus structure
  • Commission or incentive opportunities tied to company growth
  • Paid time off and holidays
  • Travel and expense reimbursement

Why Join Illumination Lighting?

  • Work with a respected and established manufacturer in the hospitality space
  • Opportunity to shape and lead a national sales strategy
  • Collaborative and entrepreneurial team environment
  • Strong reputation for quality, service, and design execution

How to Apply

Please submit your resume along with a brief cover letter outlining your experience managing independent sales representatives and your connections within the hospitality industry. Email [email protected]
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Illumination Lighting is an equal opportunity employer and values diversity in the workplace.

Company Name: Illumination Lighting
Contact Email: [email protected]
City: Remote
Country: USA
Job Title: National Sales Manager
Job Type: Full-time
Must Manage Others: No
Date Published: April 1, 2026