SAN FRANCISCO–(BUSINESS WIRE)– #Agritourism–Today, Hipcamp and the Xerces Society for Invertebrate Conservation announced the launch of Project Monarch, an ambitious program designed to help save endangered monarch butterflies by engaging 10,000 North American Hipcamp Hosts to improve monarch habitat across 2.6 million acres of stewarded land. The International Union for Conservation of Nature listed migrating monarchs as endangered in July of 2022. “We have lost 99% of our Western monarchs during my lifet