Skift Take: IHG's loyalty program has lagged behind its peers in quality. But CEO Keith Barr said the company had overhauled the program to turn it into a magnet for high-value travelers. Early results look encouraging.
— Sean O’Neill
Skift Take: IHG's loyalty program has lagged behind its peers in quality. But CEO Keith Barr said the company had overhauled the program to turn it into a magnet for high-value travelers. Early results look encouraging.
— Sean O’Neill