Skift Take: Although JetBlue is broadening the reach of its loyalty program, it won't see the benefits it expects if the program becomes significantly more complicated, as some experts believe.
— Rashaad Jorden
Skift Take: Although JetBlue is broadening the reach of its loyalty program, it won't see the benefits it expects if the program becomes significantly more complicated, as some experts believe.
— Rashaad Jorden