The 61st edition of the Salone del Mobile.Milano – at Rho Fiera Milano from April 18th to 23rd – adopts a different guise, with a new general exhibition layout.
The first thing to point out is the investment in resources and energy for Euroluce (Pavs. 9-11 and 13-15). The biennial devoted to lighting will create an irregular, geometrically polygonal, fluid and free ring conceived by the studio Lombardini22. This new exhibition format is packed with interdisciplinary and experiential cultural content, ranging from architecture to art (exhibitions, talks, workshops, installations), curated by Beppe Finessi, alongside a number of young curators as well as special guests. Formafantasma will play a pivotal role, turning Euroluce into an ideal city inside the new layout, designing public spaces and special cameos.
“Thanks to teamwork, Euroluce will be transformed into a great visitor experience, with opportunities to find about and actually touch extremely high-quality products and to learn more about themes connected with the lighting world through a top-level cultural offering geared to buyers, professionals and the design community as a whole,” says Maria Porro, President of the Salone del Mobile.Milano. “We like to imagine it as a dialogue between architecture and design, a source of inspiration and enrichment for the visitor. From this perspective, it’s interesting that a number of companies specialising in technical products have accepted the challenge to take part in the Salone.”
After listening carefully to all the exhibiting companies, the Salone will be making new support and visibility tools available through the Salone digital platform and the online services connected to it. Equally, in-depth research has been carried out, involving more than 2,300 field interviews with visitors from all over the world, in a bid to ascertain how best to improve the trade fair experience and its accessibility. This has triggered a new vision for the upcoming edition of the Salone, which will be held on a single level at the fairgrounds.
“Despite being beset by difficulties, the wood-furnishing chain is preparing to close 2022 12% up on 2021. FederlegnoArredo Study Centre Monitor surveys show that this is also reflected in the Furnishing Macro System results (with sales equivalent to 4.58 billion euros), which saw a 12.7% rise in the first nine months of 2022, with Italy seeing a 14.7% growth trend, while exports were up 11%. Estimates are that the Furnishing Macro System could close 2022 8.1% up. These results are highly satisfying for a sector that will also have an opportunity at the upcoming Salone del Mobile di Milano to present itself to emerging markets with a reworked formula shared with the participating companies, which will take shape with Euroluce. An experiment that testifies to the vitality of Made in Italy, as represented by our businesses, and which will be crucial for tackling what promises to be a very uncertain 2023,” said FederlegnoArredo president Claudio Feltrin.
SaloneSatellite will be in a new but entirely natural location inside the Euroluce pavilions, and the 2023 edition will devote a particular focus to the Design Schools and Universities with the theme Design School: Building the (im)possible. Process, Progress, Practice.
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