NEWH

With over 30 years’ experience in the Design Industry beginning her career path at Fanshawe College in Interior Design to evolving to the supply side of the industry. The years of experience have evolved by working closely with Procurement, Property Owners, Designers and Architects to meet the client and project specifications in product, price and service. Tucker enjoys the relationships that have been established throughout these years by providing excellent service in a market that is constantly changing how we approach business.

Chris is committed to the continual growth of NEWH in Canada and all other international markets. NEWH, The Hospitality Network, provides excellent opportunities with insight on our industry trends and information through networking with the Industry Leaders in the USA, UK and Canada. Chris has been a part of the NEWH International Board of Directors since 2005. Currently she is the President of NEWH Canada Inc., and Vice President of International Relations on the NEWH Inc., International Board of Directors.

Cuban-born interior designer Fernando Diaz founded Fernando Diaz and Associates in 1982 specializing in residential, commercial and retail projects.

“All cultures have developed their own language of what is refined and distinguished… but it also comes from the hearts of the people who I create for. It’s their personal sense of form which I have learned to draw my design conclusions.”

Mr. Diaz graduated from Ottawa University in 1973 with a BA degree in Entertainment Business Management, and later in 1982 from UCLA Extension with an Interior Design Certificate. In 1993 Mr. Diaz became a Certified Interior Designer in the State of California.

Fernando Diaz was facilities manager and corporate designer for one of the nation’s largest furniture leasing companies for 19 years. Mr. Diaz’s responsibilities included overseeing the design of 50+ showrooms and offices.

Fernando Diaz and Associates strives for the best possible expression and solution to clients’ lifestyles and needs. Completed projects are located throughout the United States, Mexico and Spain.

Mr. Diaz has received numerous awards from his peers and served on the board of directors of the American Society of Interior Designers/Los Angeles (ASID/LA), the Homeless Youth Foundation and is a past member of the board of trustees for the Design Industries Foundation Fighting AIDS (DIFFA/LA). In 1998 – 1999 Mr. Diaz was the President of the ASID/Los Angeles Chapter. In 2006 Mr. Diaz received the Medalist Award; the highest award given in ASID on the Chapter level, in 2007 he also received the “Recognition of Excellence” award from NEWH in the chapter level and in 2012 received the “Pinnacle Award” award from NEWH in the international level and currently serves on the International Board of NEWH as VP/Finance

In July of 2016 and February 2019 respectively, Mr. Diaz was honored to be inducted into the College of Fellows of the American Society of Interior Designers (ASID) and NEWH. Fellowship is the highest honor the two organizations can bestow on its members. Elevation to fellowship not only acknowledges the achievements of the designer as an individual but also recognizes before the public and the profession a model interior designer who has made a significant contribution to the interior design profession and the society.

His worked has graced the pages of Metropolitan Home Magazine, California Homes, Art & Living, The Los Angeles Times, Los Angeles Home & Décor several times as well as other publications. Television appearances include several HGTV programs.

Christine is principal of Wasmer Contract Group a manufacturer’s representative with over 25 years of experience in the contract and hospitality industry. She holds a BFA in Interior Architectural Design from California State University Long Beach.
Venturing from design into contract sales in the early 1980’s, she found sales and marketing to be a great pairing with her design skills. Since beginning her own business in 1996, Christine has applied her experience, dedication to detail and commitment to her client’s needs to forge lasting business relationships. Wasmer Contract Group represents fine manufacturers of interior and exterior furniture.
Christine’s support of NEWH can be described in one word: Scholarship. Through her work on the Los Angeles Chapter board and on the board of NEWH Inc., she formulated protocol and procedures for the management of the scholarship program. Future plans include expanding the NEWH opportunity through student chapters and inviting the participation of premier educators by establishing an NEWH Educator’s Roundtable.
www.wasmercontractgroup.com

Monica Meade is a certified interior designer who brings over 15 years of experience in hospitality design to Architectural Ceramics. Monica worked at Marriott International on the International Design team and as a Sr. Project Mgr. with Leo A. Daly. Architectural Ceramics is committed to working with our client’s to maintain the integrity of their design vision. Monica now is the National Accounts Manager – Hospitality for Architectural Ceramics where she has worked to build the commercial design team over the last 3 years. Monica now works exclusively with designers, contractors and owners on Hospitality projects across the country.

Tara Witt is the Development Director of Tarrison and founder of Vandervitt Inc., both based in the Toronto area. Tarrison is a full-line manufacturer of stainless steel products that cater to many different market segments. Vandervitt provides furniture and front-of-the-house speciality products to the hospitality industry. Tara joined the Toronto Chapter of NEWH shortly after graduating from Western University with a cross-disciplinary degree in business and psychology. She is currently the President of the Toronto chapter, and Secretary for the NEWH Canada Board.

Jonathan is a professional sales leader with over 30 years experience in the hospitality FF&E industry. He has been involved in sales, sales and marketing management, and senior director level positions at manufacturers providing product for the hotel and leisure sectors. His experience has been primarily with floorcovering and carpet, but he also has recent involvement with furniture.

As Chairman of the BCFA from 2011 until 2014, leading the Board of the trade association that supports the British Contract Furnishings Association, and currently as Vice President of the UK chapter of the NEWH, he has a good understanding of business within the hospitality and commercial markets.

His experiences have taken him across continents, working and living in the US and UK, and developing and executing growth strategies for businesses across international markets.

He is a creative thinker and believes in the importance of communication particularly when working with people from diverse cultures, and across all levels of a business. Jonathan is passionate about building the right environment to maximize teamwork and empower individuals to deliver against prescribed objectives and goals.

Jonathan’s leadership and management skills will help establish a clearly defined strategy for business and understand how it needs to be implemented for success. His contacts across the US and Europe can help navigate the transition process.

“A vision is a clearly articulated, results-orientated picture of a future you intend to create. It is a dream with direction”

Cindy Guthrie is Founder of Guthrie & Associates, Inc., an independent sales organization as well as sales & marketing consultants for manufacturers of products and services to the hospitality and multi-residential housing industry that include granite & marble, cultured marble, cabinetry/millwork, lighting, carpet and furniture.
For over 17 years, Cindy, along with her husband Wayne, have provided product and manufacturing experience to the hotelier, project developer, designer, and procurement professionals. Cindy currently serves as Past President, Parliamentarian and Delegate for NEWH South Florida Chapter.

Trisha Poole has over twenty-two years of experience in design and management in the hospitality field. Her personal passion for design and her dedicated loyalty to the client mission has consistently delivered creative results to her clientele over the years. As the leader and president of Design Poole, Trisha has trained all of her design professionals to approach every project with an entrepreneurial spirit as it relates to project success.
Trisha gained most of her experience with large design companies in Orlando, Florida, and Chicago, Illinois, and has had the great fortune to work with leaders such as Disney, Wyndham Vacation Ownership, Sun International, Marriott, Hilton, and Starwood. Her previous experience was working with and/or managing architects on most of the projects, which gave her a greater understanding of projects that require extensive technical detail and architectural coordination.
Trisha’s role on every project is to assure client satisfaction. Her strength is interpreting the client’s vision and delivering it with a goal of exceeding expectations. With strong business ethics and a drive for design excellence, Trisha makes Design Poole a viable and integral component of any project team. Trisha earned her Bachelor of Design from The University of Florida, Gainesville, FL

Educated at University of Wisconsin-Stevens Point, Bellin School of Nursing, and Harrington College of Design in Chicago, Lohmiller has 30+ years experience in the hospitality field. She became the first sales-woman for Falcon Products and was named West Coast Regional Manager in 1983, making her the first woman to be named manager for the company. Shelia founded an independent furniture representation business, the Lohmiller Group in 1984 in Los Angeles. Lohmiller cofounded the Network of Executive Women in Hospitality in 1984 with Dorrit St. John and Susan Spalding in Los Angeles. Having served as Founding President from 1984-1986, and Secretary of the NEWH, Inc. Board of Directors, Shelia was honored as the first recipient of NEWH’s Recognition of Excellence in 1992 for exemplary service to the organization. Shelia has served as the NEWH, Inc. Executive Director since 1993.

TWC Consulting LLC provides customized and interactive learning and development experiences in leadership areas of focus such as Strategic Planning, Goal Setting, Evaluating Performance, Career Discussions, Development of Associates, Performance Management, Presentation Skills, Communication Skills, Leadership and Management Skills, etc. TWC Consulting is owned and operated by Trudy Craven, recently retired from a 40-year career with Milliken and Company, a large privately-owned manufacturing company headquartered in Spartanburg SC, where she served in a variety of roles, with the last 10+ years as their Senior Learning and Development Manager.

The Strategic Planning Workshop follows a strategic thinking framework, beginning with an assessment of “Where We Are” and “Where We are Going”, looking at internal and external factors, including a SWOT and an understanding of customers, competitors, products and services, and the operating environment. Prioritizing key areas follows, and if time permits, it moves into drafting goals to address the final point of “How are We Going to Get There”. The strength of the workshop lies in the interaction of the participants working together in breakout groups with key lessons from the facilitator interspersed throughout.

Dallas Bentley is Director of Hospitality Sales for Marietta Drapery Company, a family business that manufactures and installs window coverings. He is a graduate of the Terry College of Business at the University of Georgia, and his previous position was Director of Marketing at Kennesaw State University, the 3rd largest university in Georgia. He is passionate about mentoring and education, and is a proud Big Brother in the Big Brothers/Big Sisters of Metro Atlanta program.

Mary Ann Thornam was the Academic Department Chair at The Art Institute of Colorado. For years, she has built on a skill set which currently highlights her attributes as an expert at working with students, and a dedicated and committed faculty member who shows her true concern for them. She currently teaches three classes, including an externship, Textiles and Matters, and Estimates; she also oversees graduate students, consults with others, and schedules courses. She became involved in her profession after beginning her career as a commercial interior designer in the hospitality industry. When she started teaching part-time, she loved the interaction and energy of the students, and decided to go into teaching full time. Ms. Thornam has done public speaking. She considers herself a true professional because she has a good grasp for what she does and is great with her students. Ms. Thornam describes her work style as detailed, gets things done, easy to communicate and work with. Her greatest career achievement is promoting education.

Director of Membership, NEWH Inc.

Helen L. Reed is a graduate of Virginia Commonwealth University and has over 20 years experience working in the field of Hospitality Design. Her experience has ranged from a Project Interior Designer for an award winning Architectural and Interior Design to working as a manufacturer’s representative where she took time to learn about the manufacturing process of interior materials and furniture. In 1990 she started H.L Reed Design, Inc., a full service design firm that specializes in Restaurants, Country Clubs, Hotels and Retail Spaces throughout the United States. In addition to H.L.Reed Design, she started h2h,inc. in 2001. h2h is a full service procurement company that provides purchasing services for the Hospitality and Retail Industries.
Helen is one of the founding members of the Virginia Chapter of NEWH; in addition she has served as Director of Fundraising for NEWH, Inc until she became Vice President of Membership. She also serves on the Advisory Board for Virginia Commonwealth University School of Interior Design.

Matt DeShantz is the Vice President and National Sales Manager for Fabricut Contract and S. Harris where he oversees daily operations and sales strategies, and meets with designers and specificers across the country. With over 30 years of experience in outside sales and sales management, Matt has spent the last two decades in textiles as a trained sales professional for both the residential and hospitality industries. Matt is proud to serve on the NEWH Board of Directors and Boutique Design’s Advisory Board. He is a graduate of Eastern Michigan University with a Bachelor of Science in Speech Communications with an emphasis on Sales and Negotiation. Matt resides in Birmingham, Alabama, with his husband of 23 years Koby Thompson, and his hobbies include motor sports and vintage automobiles.

Inspiration drove Gretchen Gilbertson to start a tech company in 2003. With a shared vision and unwavering focus, she and her husband built Séura – a company recognized by the world’s largest hotel brands and leading custom integration specialists as the premier provider of design-centric technology products.

For the last 15 years, Gretchen has held the title and responsibilities of CEO. While her talents and passions have fueled the company’s growth, she’s never stopped working to inspire and unite other women leaders. Today she serves as an advisor, mentor, and ambassador on the International Board of Directors for NEWH. Recently recognized by Dealerscope as one of the most Powerful Women in Consumer Technology, Gretchen has received the honor of countless technology, industry, and woman-owned entrepreneurship accolades.

Prior to starting her company, Gretchen was employed by Kimberly-Clark Corporation in various market research and product development roles. She graduated with a BA from the University of Wisconsin – Madison, and participated on the UW Spirit Squad as a cheerleader for the Badger football and basketball teams. During her time at the UW she met and married her college sweetheart – Bucky Badger.

Jordan McInturf is the vice president of sales for Shelby Williams, a premier manufacturer of furniture for the hospitality industry.

With over 20 years of experience in the hospitality and contract furnishings industry, Mr. McInturf started his career in sales with Milliken Hospitality Carpet. While at Milliken he was the recipient of the top sales producer and numerous other awards. He furthered his career in the contract furniture industry at Knoll as a senior account manager in Boston, MA. In 1998 he joined Durkan Hospitality Carpet as an independent sales representative. He was promoted to National Account Management and ultimately became regional vice president of the Mohawk carpet brands

For the past four years Jordan has been the vice president of sales for Shelby Williams with responsibility for sales & marketing, national account programs, and product development.

Michelle Finn is senior vice president, Hospitality Division, ST Media Group International, and president and co-founder of the Hospitality Media Group LLC formed for purposes of developing and managing trade fairs and events primarily focused on the hospitality industry, worldwide. In these roles, she oversees the management and development of its hospitality and related brands, which encompasses Boutique Design, Boutique Design Trade Fairs: BD|NY and BD|west held on an annual in New York City and San Diego respectively, Boutique Design forum series, Hospitality Match, International Design & Development Conference held in Korea and the management of the International Hotel Motel and Restaurant Show (IHMR), held on an annual basis in New York City.

Previously, Finn spent over twenty years in the Nielsen organization, where she held the position of VP Hospitality Brands responsible for the management and development of HD Expo, Hospitality Design and is the founder HD Boutique (now known as HD Americas) and HD Summit, an executive think- tank conference.

Finn has received numerous awards for innovation in trade fair development, publishing, leadership and service. She is a member of the Hospitality Industry Network ( NEWH), American Hotel Lodging Association ( AHLA), Cornell University Innovation Network, Boutique Lifestyle and Lodging Association (BLLA), Urban Land Institute ( ULI) and the International Society of Hospitality Purchasers ( ISHP). Finn holds two degrees from St. Mary’s College, South Bend, Indiana and serves on the national board of NEWH

Stacy Shoemaker Rauen is a well-respected and talented editor and writer, and is the editor in chief for Hospitality Design (HD) magazine, the leading publication for the industry. Besides running the day to day of the magazine and overseeing its content, Rauen is a noted speaker at industry events, and as an avid tracker of trends, places, projects, and people, she puts together panels at HD’s conferences, and has been quoted in various respected media outlets including CNBC and the Washington Post. She is also the founder of HD’s CitySCENE, a networking event series held in metropolitan areas throughout the U.S. and internationally, meant to connect design professionals in each market, as well as NextGen Forum, a conference for the next generation of hospitality design leaders. She holds two degrees from Northwestern University’s Medill School of Journalism, including a master’s in journalism, and is the president of the New York chapter of NEWH, Inc. – The Hospitality Industry Network.

As an interior designer, Natalie Sheedy has seen the power of design to profoundly impact our daily lives firsthand. A beautiful space can enhance the ways we think and act. This insight drives Natalie’s passion for great design and it’s her goal for every project she takes on.

Whether designing large-scale hotel interiors or residential projects, the essence of Natalie’s design process remains the same. She engages clients and contractors in hands-on collaboration, seeking insights, expertise and perspective at every phase from kickoff to conclusion. This ensures that decisions are strategic and deliberate and that every aspect of the finished design aligns with realistic business goals. It’s a process that’s proven to delight her clients time and again, creating one-of-a-kind spaces with sophisticated palettes, refined style and design functionality that can stand the test of time.

Before owning her own studio, Natalie spent 10 very rewarding years managing and designing multi-million-dollar hospitality projects as Studio Director at world-renown interior design firm The Gettys Group. Prior to her professional experience, she earned her B.A. with a minor in business at Harrington Institute of Interior Design in Chicago, where she had participated in a prestigious exchange program with the Academie van Kunst in Rotterdam, Holland. The sum of these experiences has given Natalie best-in-class training on how to make sure her clients experience the best possible return on their investment in design.

When she’s not in the thick of a project you can find Natalie sharing her passion for design as a member of NEWH, The Hospitality Industry Network, for which she sits on both the International Board and the Chicago Chapter board. She’s also proud a proud winner of a Gold Key award and was recognized as one the hospitality industry’s up- and-coming interior design leaders in Boutique Design’s “Boutique 18 for 2018”.

Libby studied Interior Architecture & Design at Middlesex University in London and began her career designing retail outlets and spas for up-market cosmetics company Molton Brown. Since then she has gained considerable experience across a broad range of commercial interiors; from cosmetic and car showrooms to libraries, education centres and restaurants.

For the last 9 years, Libby has specialized in Hospitality, designing a series of luxury hotels and resorts for both individual owners and some of the world’s leading Operators. Now a Senior Designer Project Manager at G.A Design, based in the London Office, but working internationally across all 4 offices she is responsible for overseeing 1-2 projects at a time and each project from the initial design proposal through to final on-site completion. In her spare time she enjoys going to cinema, exploring markets and takes every opportunity to travel.

Laura Carter is a Sales Representative for Gmansales representing Ashley Lighting, Charter Furniture, Electric Mirror, JF Fabrics, and Shaw Contract Hospitality. Laura has a Bachelor of Science with a focus in Marketing and Entrepreneurial Management from the Carlson School of Management at the University of Minnesota. Laura started her career by moving to New York and using the Interior Design Magazine Giants List to find her first role in marketing. Since transitioning into sales, she enjoys collaborating with designers to help make their concepts come to life. On the weekends you can find Laura exploring Brooklyn, training for a race, or playing beach volleyball. Laura currently serves as the NEWH New York Chapter VP of Administration.

My career travels have taken me from California to New York; but I’ve stayed connected to my “home base”, Arizona. To understand my personality is to understand that I come from a tight knit family with two brothers and that I’ve remained down to earth and dedicated to success. Athletics throughout my life led to the development of a competitive spirit that fuels me to compete and succeed. I enjoy baseball, cooking, exercise & nutrition.

In management roles for over a decade I pride myself in being a strong and loyal team leader that leads by example and sets clear expectations.

– A well-built team, given a clearly communicated strategy, along with the essential support and encouragement will be not only successful, but they will be eager to succeed and achieve above and beyond.
– As goals serve to establish objectives; incentives should inspire achievement beyond those objectives. Neither should be easy nor impossible.

Kristin Kubala has a Bachelor of Science Degree in Interior Design from Texas State University. She worked as a licensed designer in Austin, TX before moving to Houston and making the transition into commercial flooring sales. Kristin is an expert on creating, building, and managing relationships within the design community. With ten years of Interior Design and seven years of Resilient Flooring Sales under her belt, she brings a unique blend of creativity and flooring knowledge to customers.

Tell us about your personal/professional background? My first career was in retail merchandising, product development and sourcing. I did this for many years, but took a break when I had my daughter in 2004. I entered hospitality sales in 2008, when a designer friend referred me to a manufacturer looking for a rep. It was a very difficult time to enter a new industry, but fortunately, I met some great mentors, colleagues and friends (many in NEWH)! I love collaborating with designers and providing product solutions that fit their project aesthetic and budgets.

What is the last book you read? A thriller called, The Good Girl…not to be confused with Gone Girl, which I also loved!

What do you enjoy doing when you are not at work? My daughter, Rose, now 13 years, and I have been crafting together since she could pick up a crayon. We have dabbled in lots of mediums, but several years ago, we began to create “stuff” with all my obsolete samples and swatches….from pouches to purses to credit card holders, and lots of jewelry. Our glue gun is our best friend!

Timi Mustapha is a Sr. Interior Designer on Marriott International’s Core Full Service team, focusing on the growing Delta Brand. After graduating from American University with a degree in international studies, Timi received her design degree from Montgomery College. She is currently pursuing her master’s in Design Management and Communication at Georgetown University. She is passionate about NEWH and began her career as the Student Rep on the Board in 2015, receiving a scholarship from the Chapter in 2016.”

Gabe Rodriguez, NCIDQ Interior Designer, is multi-disciplined with experience in workplace, hospitality, health & wellness, and senior living. He bridges the design and technical roles of projects to deliver high quality, high design spaces for his clients. He has a Masters in Interior Architecture from Florida International University. Passionate about giving back and making a difference in our design community he is currently serving as the VP of Administration.

Upon graduating from Middle Tennessee State University in 1995, Chris immediately became involved in the transportation and logistics industry beginning his career with US Express, a premier trucking and logistics management company in Orlando Florida. As the Domestic Operations Manager he was responsible for over $3 million in sales revenues.

After three years in the domestic transportation market, Chris was offered a position with PMG Worldwide as the Domestic Shipping and Operations Manager. He was soon also running the international logistics for the company and promptly named General Manager and Vice President of Global Operations. His responsibilities included expanding the client base with companies that included Campus Crusades, Walt Disney world, and Harris Corporation.
Over the next five years Chris honed his sales and operational skills in both the domestic and international markets with Adcom Worldwide, as Vice President of Operations and with Xpress Global Systems as a Regional Sales Manager.

As Co-founder of Installation Service Group (ISG), Chris has developed innovative ways to control the assets and streamline the supply chain for clients in hospitality, construction, design, procurement, and healthcare industries. The foundation of his belief is to better his client’s projects and the industry one lives within.

Amanda Tomlinson is an interior designer who graduated Magna Cum Laude with a BS in Interior Design and a business minor with honors from Florida State University. She currently works at Meyer Davis Studio located in New York City, where she designs for select hospitality, retail and residential commissions that require one-of-a-kind solutions. Her scope of work ranges from conceptual/schematic design, design development, design documentation and product specification. As a project manager at Meyer Davis, her goal is to facilitate the creation of alluring spaces that comfortably pair with the expectations of each client. She is a past recipient of the NEWH Sunshine Chapter Scholarship as well as the 2013 NEWH Icon of Industry recipient. Since moving to New York City in 2012, she has been actively involved with NEWH, and currently serves as the VP of Administration for the NEWH New York Chapter.

Tara Witt is the Development Director of Tarrison and founder of Vandervitt Inc., both based in the Toronto area. Tarrison is a full-line manufacturer of stainless steel products that cater to many different market segments. Vandervitt provides furniture and front-of-the-house speciality products to the hospitality industry. Tara joined the Toronto Chapter of NEWH shortly after graduating from Western University with a cross-disciplinary degree in business and psychology. She is currently the President of the Toronto chapter, and Secretary for the NEWH Canada Board.

Jonathan is a professional sales leader with over 30 years experience in the hospitality FF&E industry. He has been involved in sales, sales and marketing management, and senior director level positions at manufacturers providing product for the hotel and leisure sectors. His experience has been primarily with floorcovering and carpet, but he also has recent involvement with furniture.

As Chairman of the BCFA from 2011 until 2014, leading the Board of the trade association that supports the British Contract Furnishings Association, and currently as Vice President of the UK chapter of the NEWH, he has a good understanding of business within the hospitality and commercial markets.

His experiences have taken him across continents, working and living in the US and UK, and developing and executing growth strategies for businesses across international markets.

He is a creative thinker and believes in the importance of communication particularly when working with people from diverse cultures, and across all levels of a business. Jonathan is passionate about building the right environment to maximize teamwork and empower individuals to deliver against prescribed objectives and goals.

Jonathan’s leadership and management skills will help establish a clearly defined strategy for business and understand how it needs to be implemented for success. His contacts across the US and Europe can help navigate the transition process.

“A vision is a clearly articulated, results-orientated picture of a future you intend to create. It is a dream with direction”