EdOnline

Friendly, personalized guest reception is the very root of hospitality. The current framework can grow in equity by elevating the customer\'s voice to honor cultural and racial diversity. Exploring generic standards versus personalized amenities, services, and atmospheres can create an inclusive welcome. Capitalize on an untapped market; when you know better, you do better. Here, Atasha James, co-founder of Equity Now, Inc -- a nonprofit focused on discovering, planning, and implementing innovative solutions for pathways of building equity in the community -- talks with Cara Rude, Principal, MCG Architects.