Hospitality Jargon Explained

• Width: The term originates from "broad loom," which historically was a loom wider than average used to make large carpets without seams. Today, broadloom is typically manufactured in standard widths, such as 12 feet (around 3.66 meters) or 15 feet, and then cut to fit the specific dimensions of a room.
• Installation: It is typically installed over a separate carpet pad to provide cushioning, warmth, and sound insulation. The goal is a seamless, continuous appearance across the entire floor area.
• Versatility: Broadloom comes in a wide variety of materials (e.g., wool, nylon, polyester), colors, patterns, and textures, including cut pile, loop pile (Berber), and cut-and-loop styles.
• Application: It is a traditional and popular choice for both residential and commercial spaces, especially in areas where a soft, plush feel and luxurious, uniform look are desired, such as bedrooms, living rooms, and hotel lobbies.

In contrast to carpet tiles (pre-cut squares or rectangles that fit together), broadloom provides a seamless finish and a softer underfoot feel, though it may be more costly to repair or replace a section.