Enduratex™ is a leader in providing superior vinyl coated fabrics to the Automotive/transportation, Contract, Leisure, Marine, Spa and specialty markets such as Healthcare and Hospitality Design.
The Enduratex™ brand name evolved from our products and has become synonymous with our corporate identity of China General Plastics Corporation of America. With Enduratex™ as our umbrella brand, we have established an entire family of products under the Endura label. Our Enduratex™ products are made and engineered to the specifications of our parent company, U.S.I., a $1.9 billion corporation, rich in heritage and publicly traded on the Taiwan Stock Exchange. In fact, U.S.I. is the second largest calendaring operation in the world.
The Enduratex™ culture however, is more intimate than our size and global stature. We are first and foremost dedicated to our customers and that priority has allowed us to serve some of our customers for as long as we have been in business—and that humbles us every day. Our dedicated Enduratex™ professionals listen carefully to our customers, as well as the ever-changing market conditions and demands, and we develop product and related services to meet those needs and challenges.
China General Plastics Corporation of America was established in 1985 and has always made California its corporate headquarters. Today, the company is located in Mira Loma, California, with distribution worldwide.