We’re not in Milan, or New York — where a lot of the world’s modern design is birthed. Thousands of miles away, out here on the West Coast, we are free from that sphere of influence. And we cherish our independence. We lean into the unique environment, our friendship and the artistic and coastal communities that raised us.
Our drive and influences come from many different sources. One source that influenced all of us is Daniel’s late grandfather, Steve. Steve grew up on a remote homestead where the existence of most objects depended on people’s ability to create and fix them. For all of his 101 years, he embodied the saying “where there’s a will, there’s a way.” Today we share his mentality with the rest of the Cerno team.
Now, for almost a decade we’ve been making modern fixtures. In 2009 we saw an opportunity. Lighting design and energy efficiency had been limited by 100 years of the traditional incandescent bulb. Fixtures designed in America but manufactured overseas often had frustrating quality flaws and were limited by the inherent disconnect in their design-prototyping-manufacturing process.
The innovations in incandescent and LED lighting, new technologies started bringing potential for efficiency, quality and beauty that had yet to be thoroughly explored or developed. So we set out to design and build original fixtures right here in California.