In April 2000, Coben opened Glen & Company in order to provide customized designs that realize a client’s vision while also engaging their customers. There is a trend in the market towards collaborative design that enhances a guest experience while reinforcing a brand’s core values. As brands look to partake in the arts, humanities, sports, etc., in order to be where their customers are, a stinging reality is setting in; just hanging up a sign in left field or blasting your brand on a jumbotron is not registering in a meaningful way with consumers. Coben’s successful projects demonstrate that brands can integrate into the lives of their customers, but it needs to be in a seamless way that adds to the experience.
Glen & Company’s current projects include the design, development and implementation of several value-oriented hotel projects in the creation of urban examples of how a hotel’s brand standards can be challenged and re-designed to meet the demands of being located in an urban location such as Manhattan.
Glen & Company projects have been published in Hospitality Design, Metropolis, Interior Design and have been cited in The New York Times. In 2002 the firm was a Gold Key Award Finalist for Guest Room Design (Flatotel) in the competition sponsored by Hospitality Design magazine and was recognized by Hospitality Design magazine as one The New Breed in 2003. The April 2007 issue of Hospitality Design Magazine features 7 Square Restaurant, while the October 2008 issue features where Glen Coben likes to shop in Tokyo.