Jonathan Young Associates –
Consultants to the Contract and Hospitality Interior Furnishings Market
Given our experiences in both the UK and USA markets we can provide the following services to help build a platform for successful and profitable business growth.
• Business Strategy/Plan – Create a business plan based on desired goals and objectives. Clearly define the strategy required for success.
• Sales & Marketing Focus – Build a more specific sales and marketing plan, based on new product introduction, client focus, or new territories.
• Market Intelligence – Provide research to understand individual markets to ascertain whether products are viable, market price points, competitors, route to market, potential sales value, identification and profiling of key customers, sectors of interest, and potential partners.
• People Management – Creating the right culture. Evaluation of existing sales team. Advising/mentoring management about how to get the very best out of the people within the organization.
• Sales Training/Coaching – Sales training based around Consultative Selling, Target Account Selling, and Value Added Selling Techniques. Additionally individually one on one sales coaching provided to help discover sales strengths and how to apply them effectively.
• Solution Provider – Helping companies understand how they can meet their clients requirements. What do the customers expect from a supplier? How can you be seen as someone who solves issues rather than just supplies product
• Specification and Technical Advice – Evaluation of standard technical specifications for hotel brands. Creation of standard specifications. Due diligence carried out on prospective suppliers.
• Recruitment – Helping a business recruit based on requirements and to fit with the company culture. Clearly define job descriptions so there is a shared responsibility of role expectations.
• Industry Organizations – As a Board Member of both the BCFA (British Contract Furnishings Association), and the NEWH can help businesses understand the value of working with industry bodies. The ultimate goal for any business working with industry organizations is to grow profitably so how can they leverage the benefits of being part of a larger group?
• Global Brand Strategy – How to create brand visibility and value in new markets.
“A vision is a clearly articulated, results-orientated picture of a future you intend to create. It is a dream with direction”
Categories:
Business services: Consultants, Business services: Development, Business services: Marketing