Formr

159 Fell Street
San Francisco, CA 94102
theformr.com
Contact: Sasha Plotitsa

We create clever designs, with a purpose: Objects. With Conviction.

Our designs are thoughtfully created with great attention to detail and craftsmanship. We aim to redefine the functionality and form of an object so the concepts that evolve into objects typically result as clever solutions. Sometimes the designs are clean and geometric and sometimes more like “choreographed randomness”. But the mission goes deeper than the design.

We believe that a brand is stronger and all around better when it stands behind a cause (or two). That’s why we focus on two very important causes that are in dire need of support: recidivism and construction waste.

We know that people released from incarceration need opportunities. Many companies choose not to hire formerly incarcerated individuals, but we believe in giving people hope for a successful fresh start and a second chance.

“The good” doesn’t stop there. Over 500 million tons of construction debris is generated in the US annually. If we can divert even a small percentage of waste from going into overflowing landfills, and use it to make “cool stuff”, why not? We create relationships with contractors to get access to job sites. Then we sort through the debris and bring back the best materials to our shop. After removing nails and other hardware, we clean the material and begin fabrication. It’s quite a process.

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