Cheryl LaRosa and Associates

Many of our manufactures offer custom capabilities for Residential, Contract and Hospitality projects. We work closely with project designers and specifiers to find the best solution for their project.

Born and raised in Boston, I am the youngest of 4 from a proud Italian American family. My mother was a stay-at-home mom, and my father was a commercial fisherman. My career in lighting and furniture began alongside my late brother Philip in 1985 after graduating from Salem State University. Philip had relocated years earlier to sunny South Florida to escape the cold New England winters and build his career as an independent sales rep. with two iconic lines, Thayer Coggin Furniture & George Kovacs Lighting. During our all too short time together, Philip shared his insights and trained me in the industry that meant so much to him. Sadly, I lost my brother later that year. At his funeral, George Kovacs approached me and said, “When you’re ready, come see me in New York.” Much to my surprise, when Mr. Kovacs and I reconnected, he offered me my brother’s territory. Shortly after I was invited to represent another legendary line Thayer Coggin for the same territory. Today, I am a top rep. in the furniture and lighting industry, I am most recognized for achieving sales goals for the brands that I represent. I am a member of ALA’s Women in Lighting and have built countless friendships. I am married and have two children, Sal & Gianni along with my furry friends, Luigi & Gotti.

I’ve expanded my line card over the years to include brands that cater to designers and offer a variety of custom capabilities for commercial, residential and hospitality projects. I represent territories such as Florida, the Caribbean, Puerto Rico, Central, and South America.