Plinio il Giovane Srl

The Plinio il Giovane brand was born in 1975, in a small atelier in front of the Brera Academy. The inspiration was born in that magical environment of the Giamaica bar, the Milanese literary café, where artists, architects and designers dreamed of changing the world.

Mario Prandina, founder of the brand, designed and created his first prototypes in a restoration laboratory a few steps from the atelier. The man who helped him create them was called Luigi Meda, a skilled restorer and therefore a great expert in wood.

His idea was – and still is today – to build a product, in small series, accessible to a young public, elegant, very resistant and that would last over time.

Today we continue to carry out our mission through cultural and social projects and, of course, through the continuous search for new ways to enhance ancient knowledge and pass it on to new generations. Our drawer is full of ideas and our hands are always at work.

Everything has already been done, but everything always needs to be done again.