Executive Committee

  • Deidre Schwartz

    Deidre Schwartz

    President

    More than 25 years as a design professional with residential, kitchen & bath, senior living, and (finally) hospitality areas …

    More about Deidre Schwartz ›
  • Adelita Rosenberg

    Adelita Rosenberg

    VP/Development

    VP of Development 2022 for AZ chapter

    More about Adelita Rosenberg ›
  • Cathy Anastasia

    Cathy Anastasia

    Secretary

  • Beth Bierly-Goodworth

    Beth Bierly-Goodworth

    Treasurer

  • Rittner Hufford

    Rittner Hufford

    Past President

    My career travels have taken me from California to New York; but I've stayed connected to my "home base", Arizona. To underst…

    More about Rittner Hufford ›
  • Michelle Purcell

    Michelle Purcell

    Executive Advisor

    In 2011, Michelle joined the Disney College Program in Orlando, FL and this emersion into the hospitality industry was an inv…

    More about Michelle Purcell ›

Board of Directors

  • Beth Katz

    Beth Katz

    Scholarship

    I started KatzDesignGroup in 2003 when we relocated from Boston to Phoenix. I designed corporate interiors for the first 12 y…

    More about Beth Katz ›
  • Taraneh Darvish, PhD

    Taraneh Darvish, PhD

    Student Relations

    Currently serving as the Social media committee chair at NEWH AZ. I'm an Enthusiastic & creative Interior Designer / Arch…

    More about Taraneh Darvish, PhD ›
  • Jacque Heaton

    Jacque Heaton

    Membership

    I am on my second year as a member of NEWH and as Secretary. I have worked in hospitality for over 13 years, both in operatio…

    More about Jacque Heaton ›
  • Lisa Chapman

    Lisa Chapman

    Fundraising

  • Sarah Whitman

    Sarah Whitman

    Equity, Inclusion, & Diversity

  • Christina Detloff

    Christina Detloff

    Marketing

  • Rittner Hufford

    Rittner Hufford

    NEWH, Inc. Delegate

    My career travels have taken me from California to New York; but I've stayed connected to my "home base", Arizona. To underst…

    More about Rittner Hufford ›
  •  

Committee Chair

  • Carrie Tull

    Carrie Tull

    Education

  • Jolie Cawelti

    Jolie Cawelti

    Hospitality

Deidre Schwartz

Deidre Schwartz

President

More than 25 years as a design professional with residential, kitchen & bath, senior living, and (finally) hospitality areas of focus. Growing up with parents both in hospitality management, I was destined to land in this incredible industry made up of amazing people. New generations of hospitality professionals are an inspiration and I aspire to share knowledge as well as learn from them along our journey of fellowship and fun!

Adelita Rosenberg

Adelita Rosenberg

VP/Development

VP of Development 2022 for AZ chapter

Rittner Hufford

Rittner Hufford

Past President

My career travels have taken me from California to New York; but I’ve stayed connected to my “home base”, Arizona. To understand my personality is to understand that I come from a tight knit family with two brothers and that I’ve remained down to earth and dedicated to success. Athletics throughout my life led to the development of a competitive spirit that fuels me to compete and succeed. I enjoy baseball, cooking, exercise & nutrition.

In management roles for over a decade I pride myself in being a strong and loyal team leader that leads by example and sets clear expectations.

– A well-built team, given a clearly communicated strategy, along with the essential support and encouragement will be not only successful, but they will be eager to succeed and achieve above and beyond.
– As goals serve to establish objectives; incentives should inspire achievement beyond those objectives. Neither should be easy nor impossible.

Michelle Purcell

Michelle Purcell

Executive Advisor

In 2011, Michelle joined the Disney College Program in Orlando, FL and this emersion into the hospitality industry was an invaluable experience into diversity. She is an Interior Designer within the Hospitality Studio at the Tempe office of RSP Architects and joined the team in 2018. Currently Michelle is on the NEWH Arizona Chapter Board as Vice President and also serves on the NEWH Equity, Inclusion, Diversity Committee.

Beth Katz

Beth Katz

Scholarship

I started KatzDesignGroup in 2003 when we relocated from Boston to Phoenix. I designed corporate interiors for the first 12 years of my career and wanted KDG to be different. I was craving more ways to be creative and build more dynamic spaces. I was fortunate that I found my first restaurant client and never looked back. At KDG, we are not preoccupied with creating our signature style instead, we provide design solutions highlighting each client’s unique style, reflecting their brand personality.

I am looking forward to serving on the board and promoting NEWH and scholarship to the wide variety of students in our incredible industry.

Taraneh Darvish, PhD

Taraneh Darvish, PhD

Student Relations

Currently serving as the Social media committee chair at NEWH AZ.

I’m an Enthusiastic & creative Interior Designer / Architect, and design educator with a strong background in project management, space planning, nature inspired design. Passionate and experienced in creating world-class hospitality, healthcare, community, retail & living spaces.

With my passion for interior, urban design, and urban community, as well as nature organic forms and shapes; I extend my design reach to work both from the inside out and from the outside in. My passion is to help people, and to do so by designing spaces that are healing and experiential. To promote creativity, and connectivity. I intend to utilize my deepening knowledge and passion of biophilic design, civic practice and design empathy principles to this end.

Jacque Heaton

Jacque Heaton

Membership

I am on my second year as a member of NEWH and as Secretary. I have worked in hospitality for over 13 years, both in operations and now in design of hospitality interiors. I was raised in the hospitality environment. My father has been in the industry as a GM for over 20 years. I can honestly say that the hospitable way of life is my way of life! I think NEWH offers a great platform to network and share our unique perspectives. We are a community, a family, that will continue to be here to support our members through difficult times and to give those just starting out a leg up. It may not always be an easy industry to be a part of but it is an immensely rewarding one. We fight on as one.

Rittner Hufford

Rittner Hufford

NEWH, Inc. Delegate

My career travels have taken me from California to New York; but I’ve stayed connected to my “home base”, Arizona. To understand my personality is to understand that I come from a tight knit family with two brothers and that I’ve remained down to earth and dedicated to success. Athletics throughout my life led to the development of a competitive spirit that fuels me to compete and succeed. I enjoy baseball, cooking, exercise & nutrition.

In management roles for over a decade I pride myself in being a strong and loyal team leader that leads by example and sets clear expectations.

– A well-built team, given a clearly communicated strategy, along with the essential support and encouragement will be not only successful, but they will be eager to succeed and achieve above and beyond.
– As goals serve to establish objectives; incentives should inspire achievement beyond those objectives. Neither should be easy nor impossible.

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