More than 25 years as a design professional with residential, kitchen & bath, senior living, and (finally) hospitality areas …
More about Deidre Schwartz ›VP of Development 2022 for AZ chapter
More about Adelita Rosenberg ›My career travels have taken me from California to New York; but I've stayed connected to my "home base", Arizona. To underst…
More about Rittner Hufford ›In 2011, Michelle joined the Disney College Program in Orlando, FL and this emersion into the hospitality industry was an inv…
More about Michelle Purcell ›I started KatzDesignGroup in 2003 when we relocated from Boston to Phoenix. I designed corporate interiors for the first 12 y…
More about Beth Katz ›My career travels have taken me from California to New York; but I've stayed connected to my "home base", Arizona. To underst…
More about Rittner Hufford ›VP of Development 2022 for AZ chapter
More about Adelita Rosenberg ›This is my 4th year on the NEWH Arizona/Southwest Board and each year just gets better! It has been so wonderful to see our i…
More about Jacque Heaton ›Designing exclusively for the hospitality industry for 13 years and and now as a Project Manager, Design Brand Management at …
More about Beth Bierly-Goodworth ›Currently serving as the Social media committee chair at NEWH AZ. I'm an Enthusiastic & creative Interior Designer / Arch…
More about Taraneh Darvish, PhD ›More than 25 years as a design professional with residential, kitchen & bath, senior living, and (finally) hospitality areas of focus. Growing up with parents both in hospitality management, I was destined to land in this incredible industry made up of amazing people. New generations of hospitality professionals are an inspiration and I aspire to share knowledge as well as learn from them along our journey of fellowship and fun!
VP of Development 2022 for AZ chapter
My career travels have taken me from California to New York; but I’ve stayed connected to my “home base”, Arizona. To understand my personality is to understand that I come from a tight knit family with two brothers and that I’ve remained down to earth and dedicated to success. Athletics throughout my life led to the development of a competitive spirit that fuels me to compete and succeed. I enjoy baseball, cooking, exercise & nutrition.
In management roles for over a decade I pride myself in being a strong and loyal team leader that leads by example and sets clear expectations.
– A well-built team, given a clearly communicated strategy, along with the essential support and encouragement will be not only successful, but they will be eager to succeed and achieve above and beyond.
– As goals serve to establish objectives; incentives should inspire achievement beyond those objectives. Neither should be easy nor impossible.
In 2011, Michelle joined the Disney College Program in Orlando, FL and this emersion into the hospitality industry was an invaluable experience into diversity. She is an Interior Designer within the Hospitality Studio at the Tempe office of RSP Architects and joined the team in 2018. Currently Michelle is on the NEWH Arizona Chapter Board as Vice President and also serves on the NEWH Equity, Inclusion, Diversity Committee.
I started KatzDesignGroup in 2003 when we relocated from Boston to Phoenix. I designed corporate interiors for the first 12 years of my career and wanted KDG to be different. I was craving more ways to be creative and build more dynamic spaces. I was fortunate that I found my first restaurant client and never looked back. At KDG, we are not preoccupied with creating our signature style instead, we provide design solutions highlighting each client’s unique style, reflecting their brand personality.
I am looking forward to serving on the board and promoting NEWH and scholarship to the wide variety of students in our incredible industry.
My career travels have taken me from California to New York; but I’ve stayed connected to my “home base”, Arizona. To understand my personality is to understand that I come from a tight knit family with two brothers and that I’ve remained down to earth and dedicated to success. Athletics throughout my life led to the development of a competitive spirit that fuels me to compete and succeed. I enjoy baseball, cooking, exercise & nutrition.
In management roles for over a decade I pride myself in being a strong and loyal team leader that leads by example and sets clear expectations.
– A well-built team, given a clearly communicated strategy, along with the essential support and encouragement will be not only successful, but they will be eager to succeed and achieve above and beyond.
– As goals serve to establish objectives; incentives should inspire achievement beyond those objectives. Neither should be easy nor impossible.
VP of Development 2022 for AZ chapter
This is my 4th year on the NEWH Arizona/Southwest Board and each year just gets better! It has been so wonderful to see our industry bounce back after the pandemic with a stronger and more united presence. During the pandemic, NEWH served as a much needed platform for our members to continue to connect even when the world was forced to physically disconnect. As the Director of Marketing this year I hope to help our members continue their upward climb by supporting their efforts, showcasing their accomplishments and encouraging those just starting out in Hospitality to continue to pursue their dreams. We accomplish more when we unite and celebrate what each individual brings to the table. It’s simple, it’s hospitable, it’s hospitality!
Designing exclusively for the hospitality industry for 13 years and and now as a Project Manager, Design Brand Management at Best Western Hotels & Resorts, what I enjoy most about hospitality is that it is always evolving and there is never a dull moment! When not in the office I enjoy traveling and hiking throughout the beautiful Arizona deserts and mountains. Best advice: “Measure Twice, Cut Once”. Beth’s certifications include NCIDQ, WELL AP, Fitwel Ambassador, is currently studying for the LEED GA exam and is also a member of ASID.
Currently serving as the Social media committee chair at NEWH AZ.
I’m an Enthusiastic & creative Interior Designer / Architect, and design educator with a strong background in project management, space planning, nature inspired design. Passionate and experienced in creating world-class hospitality, healthcare, community, retail & living spaces.
With my passion for interior, urban design, and urban community, as well as nature organic forms and shapes; I extend my design reach to work both from the inside out and from the outside in. My passion is to help people, and to do so by designing spaces that are healing and experiential. To promote creativity, and connectivity. I intend to utilize my deepening knowledge and passion of biophilic design, civic practice and design empathy principles to this end.