For SMMA, an important part of our “day to day” is the investigation of emerging technologies and how they might be able to help us as designers. While virtual reality has been around for nearly 30 years, only recently have we been able to seamlessly and cost-effectively translate it to real value for our clients.

Capitalizing on the sense of presence and scale the technology offers, SMMA has used VR as an effective means of building consensus among key stakeholders.