Boutique & Lifestyle Lodging Association (BLLA) Connects all of boutique hospitality at 6th annual Boutique Hotel
Investment Conference in New York City

BLLA exists as the go-to resource for all things boutique. Our events and conferences are an extension of our efforts to push the most exciting sector in lifestyle and lodging into the future. In its sixth iteration, the Boutique Hotel Investment Conference now focuses on the hospitality adjacent industries powering the modern boutique movement.

NEXT GEN BOUTIQUE MONEY – the concept of a hotel is being redefined. With lodging accommodations being reshaped by industries like wellness, fashion, fitness, nightlife, and food & beverage, it is important to pause and take an aerial view of the direction of our sector.

Our agenda includes boutique hoteliers and veterans. We’ll hear from one of the founders of the modern boutique movement, Jason Pomeranc. The CFDA will join us to touch on the influence of fashion, and we will hear from Jacques and Rakel Cohen, responsible for the most infamous luxury hotel in the world, The Watergate. Our agenda is influenced by professionals outside of hospitality because that’s where the pendulum is swinging. BLLA tapped into boutique’s broadening horizons last year when we changed our catchphrase, “Boutique is not just a hotel, it’s an experience!” We firmly believe anyone with a thorough understanding of today’s traveler can exemplify boutique.

With this meeting of the minds, we light the way into the future.

Attendees will have the pleasure of enjoying refreshments all day by La Colombe Coffee, HOOCH, Bai, Justin’s, GTS, Skinny Pop, Voss, Hippeas, BarkThins, Vita Coco and Sunraysia and a fabulous gourmet lunch sponsored by the Three Kings Restaurant Group (Massoni, Rice and Gold, and Talde).

We could not do what we do without the support of the professionals who help power not only our association, events, and conferences but the entire hospitality industry! Thank you to our Headline sponsors Avendra, Elavon, Greenberg Traurig, iVvy, LG Electronics, Rainmaker, Sideways, Suitelife, Enseo, The Gettys Group, Two Roads Hospitality, and Keypr. A huge thank you to our amazing furniture sponsor, Meridith Baer. Meridith Baer is the premier staging company in the nation.

Our Boutique sponsors, Berdon LLP, Tambourine, Menin Hospitality, JLT and Jampro Trade & Investment help make the coolest investment conference possible. We’re so grateful for our Lifestyle sponsors, Direct TV, Trump Hotels and Scion Hotels & Resorts. And finally, for their support, we thank Arlo Hotels, Newmark Knight Frank, Swell, Anine Bing, The Well-Traveled Trunk, JMBM, The Lodging Conference, Amsterdam Hospitality, Interactive Sites, The CFDA, Peerless-AV, Beekeeper, and ITM Mobile.

The new direction of the boutique niche has blown the door of opportunity wide open. BLLA sees it as our duty to usher in a new, fun, cool era in bespoke hospitality. If you are a boutique believer, we look forward to seeing you back at the Times Center in NYC on June 6th 2018.

About the Boutique & Lifestyle Lodging Association (BLLA)

The Boutique & Lifestyle Lodging Association (BLLA) is the first and only alliance association dedicated to uniting the world’s independent boutique and lifestyle hotels and small brands. BLLA was created to be the unifying voice of this distinctive subset within the hospitality industry. With now over 750 members, BLLA’s goal is to unite the world’s collection of boutique & lifestyle properties and the suppliers that sustain them. BLLA offers their members the opportunity to successfully compete on a level playing field with major hotel companies. The association educates members in order to market themselves to meet the ever-increasing demand from discerning boutique-seeking clients. For more information, or to become a member visit