The formula is simple: Mix layers of patterns and colours to create unique floorfashion. Taking inspiration from the world of folkloristic fashion, Danish carpet manufacturer ege carpets presents a new and innovative carpet concept, Floorfashion by Muurbloem. The collection has come into being through close co-operation with the award-winning, Dutch design consultancy Muurbloem Design Studio.
“Our aim has been to create a new approach to carpet design. Each design consists of four layers which can be combined and arranged on top of each other according to the client’s wishes. This allows the interior designer, architect or specifier to change the character of the carpet design depending on the layers and colours chosen”, art director Gonnette Smits of the Muurbloem Design Studio explains, who is one of the creators behind the new carpet concept.
For months, the Muurbloem design studio has worked intensively with ege on shaping a collection which offers a refreshing approach to decorating floors. The collection spans from simple and subdued expressions to bold and expressive styles.