December 8, 2020 @ 1:00pm EST
“Power of Materials”
The Power of Materials®, Creating Narrative Story Telling through Surfacing Selections, shares how a material vocabulary is embraced as a communication tool by design practitioners across all market segments, exploring how color and materials change perception and engage feelings in branded environments, connecting people to places they want to return to again and again.
Rachel Cooper, Managing Director of ASI | Architectural Systems, Inc. has been spearheading sales at the company for over 16 years. Working closely with architects and designers and collaborating on projects across all market segments, Rachel has a hands-on approach introducing the newest and innovative materials to the design community ensuring that at each stage of the design process their vision is successfully achieved. As a second-generation family owned business member, Rachel is also responsible for overseeing a national sales force, traveling with, and training the reps imparting the ASI philosophy of always providing the right aesthetics and solution-based products while staying mindful of the budget on every project. Involved in giving back to the industry not only from the company’s initiatives but personally, her involvement and participation in NEWH has grown each year, and she has served as a committee member and interim Co-Chair on the Hospitality Forum for the IIDA NY Chapter and is a past board member of longstanding at the Retail Design Institute organization.
ASI | Architectural Systems, Inc. is a leading global source for innovative, distinctive and sustainable interior finishes. Foremost architects and designers, along with the broad base of decision makers across all market segments collaborate with ASI for their material expertise, project management from start to finish, material take-offs/on-site support, commitment to service, product solutions, custom capabilities and a robust range of finishes for wall surfaces, flooring and more… ASI curates dimensional wood panels, high-performing hardwoods, luxury vinyl and porcelain plus natural stone and decorative surfacing material to provide the right aesthetics for your design vision and budget with the added ease of finding it all in one place!