brrrº

550 Pharr Road NE
Suite 500
Atlanta, GA 30305-3244
(731) 434-2777
brrr.com
Contact: Delila Pena
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brrr° was founded in 2014 by Mary-Cathryn Kolb with a vision of developing advanced cooling fabric technology that could help keep us cooler and more comfortable as we go about our daily lives. Harnessing the power of natural cooling minerals, active wicking and rapid drying technologies, brrr° now offers a library of more than 500 fabrics that can be customized to your exact specifications for business clothing, casual wear, denim, athletic apparel, athleisure, undergarments, uniforms, bedding, and many other textiles.

brrr° continues to develop sophisticated cooling technologies. In 2020, the company introduced its most advanced product yet: brrr° Pro. Powered by enhanced cooling minerals, hyper wicking, and performance drying, brrr° Pro delivers superior comfort. We spent more than three years researching and innovating dozens of formulas that were tested on more than 1,000 kgs of yarn to create brrr° Pro. In independent third-party testing, brrr° Pro consistently outperforms other products on the market.

We are honored to be recognized as a leading innovator and fast-growing startup by EY, CNBC Upstart 100, Atlanta Business Chronicle, Atlanta Inno, the Metro Atlanta Chamber’s “Backed by ATL” accelerator program, Inc. magazine, Authority Magazine, Executive Launch and numerous other respected publications.

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